Figure is America's largest non-bank HELOC lender, helping homeowners unlock the equity in their homes quickly and digitally. I worked with Figure directly on a long-term part-time contract, supporting their motion and video needs.
Product exploration
Role: Motion Designer
Creative Director: Harry Yu
Illustrations: Kim Wu
An exploration of what animation could look like for the product team
Streaming Ads
Role: Motion Designer
Creative Director: Harry Yu
This project was a set of two OTT ads, one for their HELOC product and one for personal loans as an alternative to refinancing, targeting homeowners who have equity in their homes and are looking for smarter ways to access it.