I joined Jobcase to cover for the Creative Director during her maternity leave, as the company entered the final stage of a rebrand. I worked closely with the Head of Product to roll out the new brand across the app and art directed an external studio as they developed a new illustration library.

When the Creative Director returned, I was asked to stay on as an Art Director and Motion Designer. Here are two projects from my time at Jobcase: animations for key product flows and large-scale screens for a company conference.

Unleash Conference at Caesar's Palace

Jobcase isn't just a job board, it's a community of people who show up for each other through every job search, interview, and career challenge. That was the idea we needed to bring to life at Unleash, one of the world's largest HR conferences.

The two screens each told a different part of the story. The corner video wall worked at the emotional level: a flapboard that opened on a single large portrait before splitting into medium and then smaller ones, expressing the idea that behind every person on Jobcase, there's an entire community cheering them on.

The flapboard was new territory for me. I started with a template as a base, but the creative direction called for something much more specific — precise control over how many times each flap moved before landing, and where each transition started and ended. The template couldn't do any of that, so I had to reverse engineer how it worked in order to break it and rebuild it into something that could. On top of the creative challenge, the sheer scale of the screens meant working across 20 After Effects files, exporting every animation with a transparent background, and assembling everything in a dedicated final comp, all while making sure every edge aligned perfectly across the converging walls. Both screens, from concept to final render, were completed in two weeks, solo.

The floor-level foyer video brought that concept down to earth, showing a phone with a real Jobcase UI chat, making the community feel tangible and real.

Role: Motion Design, Art Direction
Client: Jobcase
Creative Director: Danica Conneely
Writer: Nate De Leon

AI Career Coaches

I designed and animated the onboarding flow for the launch of the AI-powered career coaches, a new feature that lets users choose a coaching persona tailored to their style.

The creative team developed distinct coach personas for users to choose from. My job was to bring that experience to life through an onboarding flow that introduced users to the coaches and gave them tips to get the most out of their account.

All animations were exported as lottie files for the app.