Figure Video Ads

Figure is America's largest non-bank HELOC lender, helping homeowners unlock the equity in their homes quickly and digitally. I work with Figure directly on a long-term part-time contract, supporting their motion and video needs.

This project was a set of two OTT ads, one for their HELOC product and one for personal loans as an alternative to refinancing, targeting homeowners who have equity in their homes and are looking for smarter ways to access it.

I edited and animated both videos using a mix of stock footage and AI-generated footage.

Role: Motion Design, Edit
Client: Figure