Tipalti Product Animations

For this project I worked directly with the product manager, meeting one-on-one so he could walk me through the actual product screens and explain what each animation needed to communicate. I then simplified the UI with the story in mind, designed each scene, checked back in to make sure nothing essential was lost, and then animated.

Client: TIpalti
Role: Motion Designer
Creative Director: Adam Dines

Landing Page Animations

These animations live on the Tipalti Card landing page and are aimed at potential customers — designed to quickly communicate what Tipalti Card does and why it's different. The challenge was making a financial product feel clear and approachable without oversimplifying what it actually does.

Storyboards:

Customer Portal Video

This video lived inside the Tipalti platform itself, shown to existing customers to introduce them to new card capabilities. Same product, different context — here the goal was to educate and excite current users rather than convert new ones.