Tipalti
Role: Lead Motion Designer
Focus: Product UI animation, simplified interface design, marketing asset system
At Tipalti, a large part of my work has centered around simplified UI animations. These UI blocks are a core part of Tipalti’s product marketing system: they show what a feature does, how it works, and why it matters without relying on dense product screens.
Because Tipalti’s platform is complex, clarity and simplicity are essential. The process for each animation starts with real product screens and a conversation with the product marketing team. From there, I simplify the interface, identify the key action or product benefit, and shape the animation around the clearest way to communicate that idea.
Actual product screens
Simplified design
Final animation
Once created, each animation becomes part of a reusable UI animation library. The animations are used across the website, feature announcement videos, customer education content, ads, organic social posts, blog content, and other marketing materials. They also live inside a shared template, where any team can drop in an animation from the library and create new assets without needing the help of the creative team.
Online Transactions and Subscriptions
Tipalti Card Landing Page
I designed a set of animations for the Tipalti Card landing page, each showing a different way cards fit into the larger Tipalti platform.
The set includes a hero animation showing cards alongside other payment types, recurring online payments like subscriptions or ad spend, a bill paid by virtual card, and a physical card used for in-person spending.
Invoice Payments
Employee Expenses
In-Product Customer Education
This video lives inside the Tipalti platform and is shown to existing customers to introduce new card capabilities. Same product, different context: instead of converting new customers, the goal was to help current users understand and feel confident using a new feature.