Pay-per-mile explainer video

Role: Writing, Storyboarding, Animation, Art Direction
Client: Metromile
Original illustrations: Polyester Studio
Additional assets: Kinn Creative

After two years at Metromile, I saw the need for a pay-per-mile explainer video. I pitched it to my manager, got the green light, and produced it entirely on my own. Before writing the script I talked directly with customer service agents to understand how they explained pay-per-mile to customers and what questions came up most often. That research shaped the script, which I then storyboarded and animated. For scenes that needed net new illustrations I art directed Kinn Creative to produce additional assets that fit seamlessly within the existing Metromile illustration style.

I presented it at a company-wide all hands. The CEO said he loved it. The video ended up deployed across the marketing site, the quote-to-sale email journey, social media ads, and the user dashboard.

This project gave me the confidence to go out on my own as an independent motion designer.

Placements

• Marketing site

• Quote to sale email journey

• Social media ads

• User dashboard