Adobe Creative Apprenticeship

Role: Designer, Animator
Client: Adobe

Adobe asked me to design and animate a set of Instagram deliverables — carousel, reel, and static — to drive sign-ups for their Creative Apprenticeship program. The visual direction was mixed media, aimed at a younger audience early in their careers.

Nothing was handed to me design-wise. I concepted and designed every frame from scratch before animating, working in a mixed media style that was new to me.