Chewy: Toronto Maple Leafs

Chewy reached out to me to create the announcement video for their new partnership with the Toronto Maple Leafs: high energy and sports-forward.

They gave me access to a library of pet footage shot on green screen, and I sourced additional stock footage to fill out the story, following a rough storyboard from the team. My role covered compositing, motion, and editing. One of the things I love about working with Chewy is that they always bring in a sound designer, which adds a lot of depth to the spot, pushing the high energy even further.

The spot was delivered in multiple formats: 16x9, 1x1, and 9x16, with both :15 and :06 cuts.

Client: Chewy
Role: Motion Desinger
Creative Director: Lane Karczewski