Tipalti AI Launch

Tipalti is a financial automation platform for global accounts payable — and this was the launch of their AI product line, including a suite of AI agents and an AI assistant designed to take the manual work out of finance operations.

I created two sizzle reels for the landing page, designing the overall visual presentation around the UI screens provided by the product team. The goal was to make something that felt exciting and modern for a product launch, while keeping things clear and informational — the audience is finance professionals, not designers, so every animation needed to communicate quickly and precisely.

In addition to the sizzle reels I collaborated with another motion designer on a series of simplified UI animations showing the agents in action. I coached them through the Lottie process as we went. When a technical constraint required us to pivot from Lottie to animated SVGs mid-project, I figured out a new pipeline to make it work — converting JSON files through a web tool to get to the final format the engineering team needed.

The animations have since been reused across YouTube content and other marketing materials.

Client: TIpalti
Role: Motion Desinger
Creative Director: Adam Dines